Logo Usage Guidelines
Stay Local! and the Stay Local! logo are trademarks of The Urban Conservancy. In order to protect and grow the brand, we have a distinguishable logo that can be used to mark approved third-party content.
If you wish to use the Stay Local! logo on your website or on printed materials, you can download the following files:
Stay Local! logo in color (for print)
Stay Local! logo in black & white (for print)
Stay Local! logo in color (for web)
If you wish to use the logo on your website, we require that you provide a link back to the Stay Local! website. Please copy-paste the following HTML into your web pages, modifying the img src attribute as necessary:
<a href="http://staylocal.org" title="Visit the Stay Local! Website"><img src="/path/to/stay-local-logo.gif" alt="Stay Local!" /></a>
The site must display the Stay Local! logo in a positive manner. The logo may not be used to depict Stay Local! or The Urban Conservancy in a negative way.
Acceptable Logo Usage
Standard Logo
Smaller or larger versions than what is shown here are acceptable; please see “Clear Space” below for details.
Clear Space
The minimum clear space around the logo should be equal to the x-height (a) of the logo’s type.
Black & White Version of Logo
In black and white reproduction, use the black and white version of the logo:
Reversing Logo Color to White
When the logo is used on a background that is darker than 50% grey or on a colored background, you should reverse the type to white for legibility:
Color Palette
HEX, RGB, and CMYK values for the logo colors
Dark Green
HEX: #00718f
RGB: 0, 113, 143
CMYK: 90, 48, 33, 8
Light Green
HEX: #b2bb1c
RGB: 178, 187, 28
CMYK: 100, 57, 0, 38
Bad Logo Usage
Never Use the Logo on Similarly-Colored Backgrounds
Never Stray from the Color Palette
Never Stretch or Distort the Logo
Never Rearrange Elements of the Logo
