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Your Marketing Game Plan: Target Marketing and Market Research (Part 1)

  • Ashe Power House Theater 1731 Baronne Street New Orleans, LA, 70113 United States (map)
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About the Workshop Series

In 2017, Greater New Orleans businesses reported the #1 challenge facing their business is affordable marketing opportunities.* Learn how to craft a marketing strategy that yields valuable returns no matter your budget. StayLocal's three-part marketing workshop series is for local businesses across all industries. 


Session 1: Target Marketing and Market Research

March 14th, 2018

Breakfast at 8am | Workshop at 8:30am


About the Session:

Do you define your target market as “everyone”? Please come to this workshop. You’ll learn how to identify your key audiences and markets to focus your efforts on the people who are most likely to be your customers.


About the Speaker:

William "Bill" Joubert, Director of Louisiana Small Business Development Center at Southeastern.

Bill Joubert is Director of Southeastern University Economic and Business Development, the Business Research Center, the Louisiana Small Business Development Center, and Southeastern’s Small Business Incubator. He has spent over 20 years working in Economic and Business Development field and has worked with all the economic development organizations throughout the region. Bill’s shop has helped start 400 plus businesses and helped raise well over $230 million dollars in capital for businesses in the region. 

Mr. Joubert’s education includes an MBA degree from Southeastern and Bachelor of Science from LSU in Economics and International Trade and Finance. He is also graduate of Economic Development Institute, a Certified Economic Developer, Fast-Trac Business coach and a Certified Global Business Professional. 


  • Free for StayLocal and LCIA Members
  • $5 per session for non-profits 
  • $10 per session for non-members


Reserve your spot!

Sign up for Part 2 and Part 3


Thank you to our sponsors LCI Workers' CompLCIAAshé Cultural Arts Center, and Aquiana Springs Water.

*source: StayLocal's 2017 New Orleans Independent Business Trends Report