Learn best practices from local retailers who are challenging Amazon.com on its home turf: online sales. A moderated panel of StayLocal member business owners will describe how to tailored marketing and services to online shoppers, and how to turn Yelpers into helpers. Free to StayLocal members | $15 non-members; register here.
In partnership with the Water Collaborative and Urban Conservancy, Parkway Bakery and Tavern hosts this networking evening on Wed., March 27. Hear from Parkway’s Jay Nix about his commitment to water management at his family’s historic restaurant and meet others interested in innovative solutions to urban street flooding.
We drink coffee blended from beans shipped from distant locations into the Port of New Orleans every day--as they have been for 150 years. How does coffee roasted here in New Orleans represent both our city’s traditions and the palates of the modern coffee drinker? Join Kevin Pedeaux of Coast Roast Coffee & Tea for this appreciation of coffee free to StayLocal members and $5 for guests; register here.
This hands-on marketing workshop is geared towards both new and established businesses. It is ideal for startups who want to take a cohesive approach to their brand and messaging, and for established businesses who are already marketing but want to push their branding to the next level. Participants will be guided through business naming and brand identity, market research, writing effective copy and setting brand goals. Get Online NOLA’s V.P. Serah Ridolfo, and Marketing Manager Allison Schmidt, will lead the workshop, and there will be time for questions and one on one discussions with branding experts. Admission is free to StayLocal members by registering here or $15 for non-members registering here.
Ready for next level thinking when you strategize your marketing? Looking for new ways to think innovatively about your marketing challenges? Learn how to better understand your customers, test your assumptions, and use rapid prototyping at this experiential 4-hour workshop. Event is co-led by Antonio Alonzo, organizational designer and social entrepreneur and John Harris Alexander, local systems designer and environmental changemaker, and is hosted by the American Marketing Association. Register here: https://bit.ly/2BiiJR1 StayLocal members are invited to attend at a SPECIAL discounted registration rate.
When the weather outside is frightful (relatively speaking), inside our local, independent retail shops it is so delightful! This holiday season, shop at your favorite New Orleans stores, eat and drink at your favorite New Orleans restaurants, and even ship New Orleans-made products elsewhere. There are many ways to support StayLocal member businesses and locally made products. MORE
Business owners: join us to learn about Small Business Saturday. Meet StayLocal staff, compare notes with business owners whose customers have Shopped Small in the past, and nab marketing materials to brand your shop or restaurant a must-shop stop on Saturday, November 24th. Event location Laurel St. Bakery, 2701 S. Broad St.
Let’s Drink to Community Sustainability!
Join us for “trepwork for good” – a philanthropic fall event series hosted by trepwise & Eiffel Society on September 26 from 6-8 pm, at 2040 St. Charles Ave.
The September theme is “Community Sustainability” and will showcase two sustainability-driven non-profits, Urban Conservancy and Friends of Lafitte Greenway. Event is FREE and registration is requested via https://bit.ly/2MHwdZg — see you there!
StayLocal's annual summer SourceNOLA campaign that encourages businesses to pledge to switch at least one aspect of their operations over to a local service provider. Our goal is to raise the profile of our local service providers and link businesses with the local resources they need to grow.
The Eat Local New Orleans is challenging YOU to go 30 days in June eating only foods grown, caught, or raised within a 200-mile radius of New Orleans to raise awareness of the nutritional, economic, environmental and cultural benefits of eating locally sourced foods. For more details about the Challenge visit, www.nolalocavore.org!
Kick-Off event details to come
The Eat Local New Orleans is challenging YOU to go 30 days in June eating only foods grown, caught, or raised within a 200-mile radius of New Orleans to raise awareness of the nutritional, economic, environmental and cultural benefits of eating locally sourced foods.
Octavia Books, Garden District Book Shop, Tubby & Coo's Mid-City Book Shop, and Blue Cypress Books are celebrating New Orleans Independent Bookstore Day! Each store is planning special activities; and together are offering the chance to win $100 in gift certificates for book lovers!
Make your voice heard! StayLocal requests your participation in our annual survey of independent business owners. Your feedback provides invaluable local data that we share widely with local and national policymakers to help create an environment where local business can thrive.
In this session, we'll provide an overview of marketing channels and what can work for large and small organizations.
You’ve done your research on your target customer and your market, but how do you communicate with them? Learn how to draft compelling messaging to engage your target audience that make an impact.
Do you define your target market as “everyone”? Learn how to identify your key audiences and markets to focus your efforts on the people who are most likely to be your customers.
LifeCity’s 6th Annual "Love Your City Awards" Gala (formerly known as the Green Games Awards) is New Orleans’ impact economy event of the year. On January 25th, 2018, our city’s business and impact leaders will converge for a glamorous celebration honoring the winners.